Nel-Olivia Waga (30) is a German born Luxury Specialist, Editor and Entrepreneur. Based in Zurich, Switzerland she creates and co-ordinates luxury-driven projects around the world with a strong focus on Europe and North America. Prior to the start of her entrepreneurship in 2014, Nel-Olivia Waga held international Sales and Marketing positions at HUGO BOSS, Deutsche Bank and Coutts & Co, after graduating university with a degree in Business Management & Marketing Communications (Dipl.-Betriebswirtin FH).
her-etiquette.com was founded in January 2014 by Nel-Olivia Waga. It is a well respected luxury and lifestyle blog, that caters to a qualitative and sophisticated target group and collaborates with the world’s most famous luxury brands. Based in Switzerland, it covers local hotspots and international topics around travel, art & culture, wine & dine, watches & jewelry and beauty – in English and German.
HER CONCEPT LLC is a luxury marketing consultancy firm (founded in January 2015), that creates concepts for private banks, family offices, art galleries, luxury brands and 5 star hotels to manage their relationships with UHNW and HNW clients. Nel-Olivia Waga is the founder and CEO of the Zurich based boutique agency, that counts global firms as clients.
In November 2015 Nel-Olivia Waga became a Contributor at ForbesLife and Forbes Lifestyle (online). She writes weekly articles around „Travel in Style“, luxury, art & culture. FORBES is one of the world’s most influential business magazines with its headquarters in New York.