Nel-Olivia Waga

Editor & Entrepreneur


Nel-Olivia Waga is an International Marketing Specialist, an Author and Entrepreneur, focused on bringing Sustainability and Consciousness to the Luxury Industry. Prior to becoming an Entrepreneur, Nel-Olivia graduated University with a Diploma in Business Management & Marketing and Communication, worked as a Model, followed by international Sales and Marketing positions at HUGO BOSS, Deutsche Bank and Coutts & Co. She is fluent in German, English, Polish; and has lived in Germany, Canada, Poland, Spain, USA, France and Switzerland. Nel-Olivia’s current base is between Zurich and London. Her projects support the ethics of The Global Goals for Sustainable Development to inspire for action towards a more positive future.


Founded in 2014 and re-launched in 2019, by Nel-Olivia Waga. HER / etiquette is an established international blog, that shares stories about luxury lifestyle under the aspect of a conscious mindset. It collaborates with leading brands and specialists who support the idea of generating a positive impact in the world. It covers local hotspots and global trends around well-being, beauty, travel, time, art, business, charity. Each story is underlined with values such as the brand's initiatives towards ethical craftsmanship, sustainability and social responsibility.

HER CONCEPT is a Conscious Marketing Studio, which creates and co-ordinates unique projects for private banks, luxury brands, 5 star hotels and charities around the world – based on strategies with purpose and sustainable impact. Nel-Olivia Waga founded the Zurich based firm in 2015. She and her international team count leading global brands as clients.

Since 2015 Nel-Olivia Waga is a Contributor at She writes articles around travel, art and well-being by focusing on her values of #ConsciousLuxury. Forbes is one of the world’s most influential economic magazines, headquartered in New York, USA.

Since 2014, the early days of her entrepreneurship, Nel-Olivia Waga has been involved in supporting several UNICEF projects. This year, part of the revenue of her work will be donated to UNICEF in support for “Education for Children in Rwanda”. HER/etiquette’s event activities and campaigns also help raise funds for this initiative.




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